This month’s “salon-style” call focused on the changing landscape of social media, and how STEM professionals are engaging (or not) on platforms like Twitter, LinkedIn, Facebook, and more. Lou and Katie created a loose scaffold to facilitate the call, drawing on their many, many years of life online, and we thoroughly enjoyed the conversation that unfolded.
We did not record this month’s call, so that everyone who participated could feel comfortable sharing their opinions and experiences, and this recap is intentionally free of identifying information. We’ve also collected the resources shared on the call at the end of this post – from books to blog posts to suggestions of people to follow – so scroll on to find out more!
The last few years have seen a shift in how people behave online. More and more, we see individuals announcing that they will leave this platform or that, either for new websites or for a life lived less online. Relatedly, spaces that are more private are increasingly replacing public ones for conference back channels and subject-specific discussions. While these changes may be understandable, as community managers, this shift away from sharing and connecting in public forums presents very real challenges.
During this month’s salon-style community call, we will investigate how the upheavals in social media platforms (and how people engage with them) are impacting community-building activities online. Please come ready to share your experiences and opinions, as well as any ideas you have for what’s next. This month’s call will not be recorded, but a recap blog post will be made available shortly after.
We’re now mid-way through the first year of the AAAS Community Engagement Fellows Program (CEFP), funded by the Alfred P. Sloan Foundation. The first cohort of Fellows is made up of 17 scientific community managers working with a diverse range of scientific communities. As they continue to develop their community engagement skills and apply some of the ideas and strategies from their training, the Fellows will report back on the Trellis blog, sharing their challenges, discoveries, and insights. Today, Fellow Rebecca Polk shares her takeaways from the Social Shake-Up Show, a social media conference held in Atlanta May 22-24, 2017.
Posted by Rebecca Polk, Manager, Membership Programs, Marketing and Communications at the American Society of Agronomy.
Rebecca Polk (right) at the session on customer journey maps. Source: PR News
A Community Engagement Manager will find they wear many “hats”, creating content while managing tasks related to scientific collaboration, meeting planning, website development, social media planning and scheduling. I recently had the privilege to attend the Social Shake-Up and learn from 3 days of sessions and networking events. From this experience, I have identified several key social strategies that were insightful and I feel others could benefit from as well.
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