On our April community call, we considered how Customer Relationship Management platforms (CRMs) can be used to manage communities in STEM. We heard presentations from community members Yamina Berchiche, Erin Conn, and Chris Hartgerink, who are each using different platforms in their work, and learned about their similarities, differences, and general utility for relationship-building. We also took a few minutes at the end of the call to brainstorm some of the features we’d like to see in a CRM that was optimized with community management in mind.
In this post, we describe some of the themes and insights from the call, and share the recordings of the three presentations. This is not meant to be an exhaustive review of all of the CRM platforms available today, nor is it an endorsement of the products mentioned. Instead, we hope it will help you as you to work through your own requirements, and consider whether a CRM might be useful in managing your community.
Believe it or not, a quarter of 2022 is already behind us. So, we’re looking ahead to what’s coming up in our monthly community calls over the next three months.
If you’ve never been to a CSCCE community call, these are monthly virtual gatherings (kind of like a webinar, but more interactive!) for anyone interested in building communities in STEM. Most participants on the calls are members of our community of practice, and we regularly invite members to present or lead discussions. Calls are scheduled for 90 minutes to allow conversations to blossom and diverge, but we also appreciate 60 minutes is typical for virtual meetings and so if you have to leave at the top of the hour there’s no need to apologize.
We do not routinely record calls, however if there are formal presentations we make those available after the fact on our YouTube channel. Our rationale is that by not recording the calls we afford more opportunity for participants to speak candidly in a protected space, and, to ensure people who are unable to attend benefit from shared learnings, we publish blog post recaps within a week after the call.
Our April call will focus on the pros and cons of various Community/Customer Relationship Management (CRM) platforms, and what a “perfect” community relationship management platform might look like.
We’ll hear from three members of our community of practice who are using different tools, and spend some time brainstorming to create a requirements document of all the things we’d like to be able to do as community managers with a similar platform.
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