Community managers often face the challenge of communicating their communities’ impact and value back to their organization. As we reported on the blog last year, “defining and measuring shared value” is a top goal for successful communities. Now, a new report from CMX explores the ways in which brand communities are doing just that. In the 2017 Community Value and Metrics Report, CMX shares data from over 500 participants about the ways they measure the impact of the communities they work with.
The Community Roundtable (TheCR) runs a membership-based network for community managers. For the last seven years they have surveyed their network and beyond to produce an annual report on the state of community management. The report typically looks at the activities and corresponding maturity levels of various corporate-led online communities, as well as giving useful insights into the difference between best in class communities and those that are still learning the ropes.
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