In social-impact networks community members work together to create change for social good. In this post, CSCCE Director Lou Woodley takes a look at how that works. This post originally appeared on Social in silico.
For regular online communities, such as those hosted by an organisation, we looked at the four stage model of the community lifecycle described in Rich Millington’s “Buzzing Communities”. Last week, we considered a different type of community – a social-impact network where the emphasis is on group members working together for a social good. In “Connecting to Change the World”, the authors discuss three different stages of a social-impact network – and how it’s possible to transition between them. Let’s consider this connect-align-produce model.
This week I’ve been reading “Connecting to change the world” by Peter Plastrik, Madeleine Taylor and John Cleveland. It’s a focused, practical guide to building a very specific type of community – a social-impact network.
Whereas the word communityhas now been adopted for somewhat ambiguous use in a wide variety of scenarios involving groups of people, a social-impact network has a clear definition. It’s a collection of collaborators who are working together in some way to address a complex social issue.
Social-impact networks are self-organising – with decision-making distributed across the networks and with a structure that may change rapidly (such as the formation or closure of working groups).
In this post, CSCCE Director Lou Woodley takes a look at the four-stage lifecycle model as presented in Rich Millington’s book, “Buzzing Communities,” and how it can inform the work of a community engagement manager.
Building online communities can be hard. Maybe you start a discussion and nothing happens – silence. Or maybe last week saw lots of conversation but this week you’re back to worrying that you’re talking to yourself. Combine that with the lack of training and resources for community managers and you can be left confused about what to do to help your community activate and grow.
One of the resources that we’ve used a lot is the four-stage lifecycle model presented in Rich Millington’s book, “Buzzing Communities”. Millington’s model is based on a systematic review by Iriberri and Leroy which synthesized the results of 27 papers about online communities to create a model for how online communities progress. This lifecycle model is key if you’re a community manager because it explains clearly what to expect at each stage – and what you should be doing to move things along to the next.
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