The process by which a new product, innovation, or technology spreads and is adopted throughout a market or population over time. Product diffusion describes how innovations move from initial introduction to widespread acceptance across different consumer segments. (Chapter 5, p. 184)*
*Terms defined for the Nurturing Online Communities (NOC) course include a chapter reference to the course text Building Successful Online Communities by Kraut and Resnick.
Citation: Center for Scientific Collaboration and Community Engagement. (2025) CSCCE Glossary: Nurturing Online Communities. Santistevan, Pratt, and Woodley doi: 10.5281/zenodo.17137478
Categories: Nurturing Online Communities (NOC) terms
« Back to Glossary Index