A decision-making theory proposing that the level of care or concern individuals have about a particular area directly influences how thoroughly they analyze their options. When people consider a decision domain highly important or personally relevant, they are more likely to engage in detailed evaluation of the costs and benefits before making their choice. (Chapter 2, p. 30)*
*Terms defined for the Nurturing Online Communities (NOC) course include a chapter reference to the course text Building Successful Online Communities by Kraut and Resnick.
Citation: Center for Scientific Collaboration and Community Engagement. (2025) CSCCE Glossary: Nurturing Online Communities. Santistevan, Pratt, and Woodley doi: 10.5281/zenodo.17137478
Categories: Nurturing Online Communities (NOC) terms
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