A social psychological theory developed by Robert Cialdini that proposes that norms influence behavior only when they are “focused” (made salient or prominent) in a given situation. (Chapter 4, p. 143)*
*Terms defined for the Nurturing Online Communities (NOC) course include a chapter reference to the course text Building Successful Online Communities by Kraut and Resnick.
Citation: Center for Scientific Collaboration and Community Engagement. (2025) CSCCE Glossary: Nurturing Online Communities. Santistevan, Pratt, and Woodley doi: 10.5281/zenodo.17137478
Categories: Nurturing Online Communities (NOC) terms
« Back to Glossary Index