This is usually a .jpg or .pdf file that uses graphics and text to display key details about an event. Social media cards are optimized to a platform (and it’s a good idea to check the format requirements before creating a card as they do change over time) and help draw attention to your event by being visually appealing and easily shareable.
Things to include on your card:
- Date and time of the event
- Speaker names and affiliations
- Host organization branding
- Sponsor branding
- Event hashtag
Citation: Center for Scientific Collaboration and Community Engagement. (2022) CSCCE Glossary: Virtual Events. Pratt, Woodley, Ainsworth, Carter, Crall, Elkins, Gauthier, Ihle, Kornahrens, Martinic, Santistevan, Shaikh, Sidik, and Wyatt doi: 10.5281/zenodo.6608609