Groups usually begin in this phase, with a community manager or communications professional CONVEYing information for members to CONSUME independently of one another. This might look like a regular newsletter to an email list, social media posts to followers, or other broadcast communications. 

This is one of four modes of engagement described in the CSCCE Community Participation Model.

Citation: Center for Scientific Collaboration and Community Engagement (2020) The CSCCE Community Participation Model – A framework to describe member engagement and information flow in STEM communities. Woodley and Pratt doi: 10.5281/zenodo.3997802

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