An analysis to help designers consider the costs and benefits that members may experience when deciding between two similar online communities. Members may prefer to avoid switching costs associated with leaving an existing community for a new one unless the participation benefits of the new community are higher. (Chapter 6, p. 244)*
*Terms defined for the Nurturing Online Communities (NOC) course include a chapter reference to the course text Building Successful Online Communities by Kraut and Resnick.
Citation: Center for Scientific Collaboration and Community Engagement. (2025) CSCCE Glossary: Nurturing Online Communities. Santistevan, Pratt, and Woodley doi: 10.5281/zenodo.17137478
Categories: Nurturing Online Communities (NOC) terms
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