A community is a dynamic, social grouping where members align around a shared purpose (or multiple overlapping purposes) and participate in a shared culture. Active community participation frequently aligns with a sense of belonging and affiliation to the community. In a community, the flow of information is multi-directional (i.e., not only flowing out from a source), with members able to do something as a result of being connected to one another that they would not be able to do alone.
Tooltip Categories: Community Engagement Fundamentals (CEF) terms
Scaffolding
The supportive information, activities, and processes that address barriers to member participation and ensure that all members can access and engage in community programming.
Citation: Center for Scientific Collaboration and Community Engagement. (2022) The CSCCE Community Participation Model – Scaffolding to lower barriers to participation in STEM communities. Woodley, Pratt, and Santistevan doi: 10.5281/zenodo.6078934
Community lifecycle models
All communities transition through different stages over time. Lifecycle models, of which there are several, describe these transitions and offer insights into why and how they happen.
Shared goals
These are the goals that all members of a community or subsection of your community share and value. While each individual will have multiple goals, those that are common across members are the shared goals of the community. Members’ shared goals should align with the purpose of the community.
Content pillar
A strategic or foundational piece of content around which you can build a communications campaign. For example, the release of a new community playbook (your content pillar) will require you to write a related blog post, host a community call to discuss its contents with members, and share it via social media and your newsletter mailing list.
Citation: Center for Scientific Collaboration and Community Engagement. (2025) CSCCE Glossary: Designing community-engaged content. Woodley and Pratt doi: 10.5281/zenodo.10277480
Content and programming audit
A careful and methodical assessment of everything you create for your community. It includes factual information about each item, as well as how each product or activity meets the stated goals of the community. The goal of an audit is to determine what you have and whether it’s strategically aligned with the community’s goals, as well as what you might be missing.
Programming
Activities that require sustained, facilitated interactions between members (e.g. events, projects, initiatives). Content is required to produce programming. Programming often involves the generation of new content.
Content
Any written, audio or visual materials you make that are related to the functioning of your community. Content includes blog posts, news articles, reports, infographics, photos, videos, podcasts etc.
Citation: Center for Scientific Collaboration and Community Engagement. (2025) CSCCE Glossary: Designing community-engaged content. Woodley and Pratt doi: 10.5281/zenodo.10277480
Relationship dashboard
A secure database or spreadsheet that tracks a community manager’s interactions with key members of a community. Often the lightweight solution for a community manager when starting or bootstrapping a community, and may be superseded by investing in a customer relationship management (CRM) tool.
Member research
The deliberate process of finding out more about your community members. This might include conducting one-on-one interviews, distributing a survey, convening focus groups, or a combination of research activities. Results are curated into a report for your community team and/or leadership, and may or may not also be shared with the community.